Our Market Insights service helps you obtain first-hand insight from physicians prior to, during, and after running an access program.
This could be in relation to a whole variety of topics ranging from product awareness and perceptions all the way to administration and packaging.
This compliant, qualitative, market-research service allows us to obtain deeper insight into important topics and provide recommendations and feedback at the earliest possible time in a product’s lifecycle, ahead of commercialization. These insights can provide many valuable benefits to you by allowing you to:
- Evaluate the feasibility of an access program before its implementation
- Assess physicians’ perceptions before, during, and after a program
- Evaluate the effectiveness of ongoing communications and Key Opinion Leaders (KOLs) activities
- Identify issues before launch and proactively address them
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